Types of SEO: What Does Your Website Need for Success?
What are the types of SEO?
There are generally 3 types of SEO in terms of work
On-Page SEO or On-Site SEO
Off Page SEO or Off-Site SEO
1. On-Page SEO or On-Site SEO
Definition: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This is achieved by focusing on both the content and HTML source code of a page.
Title Tags: Crafting compelling and keyword-rich titles.
Meta Descriptions: Creating concise and enticing meta descriptions.
Header Tags: Proper usage of H1, H2, H3, and H4 tags to structure content.
URL Structure: Ensuring clean and SEO-friendly URLs.
Keyword Optimization: Strategically placing keywords in content.
Internal & Outbound Link: Links used in the content properly.
2. Off-Page SEO or Off-Site SEO
Definition: Off-page SEO refers to actions taken outside your website to impact your rankings within search engine results pages (SERPs). It involves building authority, trust, and relevance.
Backlinks: Acquiring quality backlinks from reputable websites.
Social Media Signals: Leveraging social media platforms to promote content.
Guest Blogging: Collaborating with other websites through guest posts.
3. Technical SEO
Definition: Technical SEO focuses on the technical aspects of a website to improve its readability and provide a better user experience. It also helps search engines understand the content.
Site Speed: Optimizing website speed for improved user experience.
Mobile-Friendliness: Ensuring the website is responsive on various devices.
XML Sitemap: Creating a sitemap for search engines to index content.
SSL Certificate: Enhancing website security with HTTPS.
Website Security: protect your website from potential threats and ensure a secure and trustworthy online environment for your users.
Website Crawlability & Indexability: enhance your site’s visibility and search engine ranking by optimizing its crawlability and ensuring effective indexation.